Case Studies

Challenge:
A global healthcare company was struggling with a fragmented brand presence, operating as a collection of disconnected brands rather than a unified entity.

Solution:
We led the transformation by developing a cohesive brand architecture and communications strategy, bringing all sub-brands together under one unified identity.

Results:

• Improved market clarity for customers and partners

• Stronger alignment among stakeholders

• Enhanced overall brand recognition and impact

Challenge:
The client needed to align cross-functional teams and boost customer satisfaction across all touchpoints.

Solution:
We designed and implemented a Customer Experience North Star framework, launched a new customer feedback system, and introduced an award-winning digital platform.

Results:

• Teams worked together more effectively

• Significant improvements in customer engagement metrics

• Higher conversion rates and increased customer satisfaction

Challenge:
The organization wanted to raise its profile and establish a stronger voice in the industry.

Solution:
We worked with senior executives and global teams to define the brand’s voice, secure earned media placements, prepare leaders for keynote appearances, and provide media coaching and strategic storytelling.

Results:

• Greater corporate visibility through coordinated PR campaigns

• Recognition through industry award submissions

• Enhanced executive profiles and thought leadership presence

Item Challenge:
A leading healthcare organization needed to unify and expand its clinical education offerings to reach a global audience and drive deeper engagement among both professionals and consumers.

Solution:
Brackett led the strategy, development, and rollout of a comprehensive global clinical education platform. The team designed a scalable digital experience tailored to the needs of diverse user groups, integrating interactive content, live events, and on-demand learning modules. The platform was positioned as a strategic growth driver for both B2B and direct-to-consumer channels, with a focus on delivering measurable value to users and supporting business objectives.

Results:

• Membership exceeded expectations by 330%, rapidly expanding the platform’s reach

• Engagement increased by 454%, with significant growth in active participation and content consumption

• The education platform became a key lever for growth, strengthening the organization’s market position and brand loyalty across audiences

Challenge:
The client sought to elevate its reputation as a responsible business and industry leader in environmental, social, and governance (ESG) practices, while meeting growing stakeholder expectations for transparency and innovation in sustainability.

Solution:
Brackett developed a compelling corporate ESG narrative and produced a comprehensive sustainability report that highlighted the client’s achievements, commitments, and future goals. The team crafted messaging and storytelling that resonated with both internal and external audiences, and implemented a governance model to streamline sustainability efforts across the organization. These initiatives were supported by targeted communications and engagement strategies to maximize visibility and credibility.

Results:

• The sustainability report and ESG narrative earned national recognition for innovation in medtech

• The client was positioned as a leader in responsible business practices, enhancing trust and reputation among stakeholders

• The approach contributed to industry awards and media coverage, further establishing the client’s thought leadership in sustainability

Challenge:
A major healthcare brand needed to increase market share and brand relevance in the competitive cardiac care space by demonstrating leadership in patient management solutions.

Solution:
Brackett designed and launched a multi-channel campaign focused on patient management innovations for cardiac care. The campaign leveraged compelling storytelling, educational content, and targeted outreach to both clinical and consumer audiences. By highlighting real-world patient outcomes and the value of integrated digital solutions, the initiative positioned the brand as a trusted partner in cardiac health.

Results:

• Achieved two points of market share growth in a key segment

• Delivered significant brand lift, with improved perception and engagement among clinicians and patients

• Strengthened the brand’s leadership position in patient-centric cardiac care solutions

Challenge:
A startup aimed to disrupt the fast-casual dining space with a next-generation food delivery concept centered around a unique pizza experience. The challenge was to transform a novel idea into a compelling brand and drive rapid market adoption in a crowded industry.

Solution:
Brackett managed the entire go-to-market process, starting with brand strategy and identity development to capture the essence of the innovative concept. The team designed eye-catching packaging that reinforced the brand’s personality and differentiated it from competitors. A robust digital strategy was implemented, including a user-friendly website, social media campaigns, and influencer partnerships to generate buzz and build anticipation. Brackett also orchestrated experiential launch activations, creating memorable in-person events that allowed customers to engage directly with the product and brand story.

Results:

• Successfully launched the brand from concept to market, establishing a strong foothold in the fast-casual sector

• Achieved high levels of consumer engagement and positive media attention through digital and experiential tactics

• Positioned the brand as a disruptor, driving early adoption and setting the stage for scalable growth

Challenge:
A James Beard Award-winning chef was preparing to launch a new book and needed a cohesive digital and brand strategy to maximize visibility, connect with audiences, and support a national tour.

Solution:
Brackett designed and executed a comprehensive 360° digital ecosystem that unified the chef’s personal brand, book launch, and tour experiences. This included developing a dynamic web platform, crafting integrated storytelling across digital channels, and coordinating media training and PR outreach to amplify the chef’s voice. The team managed all aspects of the national tour’s digital presence, from online ticketing and event promotion to real-time social engagement. Personal brand development was woven throughout, ensuring consistency across all touchpoints and maximizing opportunities for media coverage and audience interaction.

Results:

• Elevated the chef’s visibility and deepened consumer connection through integrated storytelling and digital engagement

• Seamlessly aligned the book launch with the national tour, resulting in increased attendance and book sales

• Enhanced the chef’s personal brand, earning positive media coverage and strengthening long-term fan relationships