Strategic Marketing Consulting
Restaurant, Retail & Hospitality Business Intelligence
Transform your business concept into profitable reality through data-driven market intelligence. Our proven methodologies prevent costly mistakes and identify million-dollar opportunities.
CRITICAL WARNING: Every month you delay validation costs you opportunities your competitors are discovering right now.
You've Got the Vision. We've Got the Data.
Every day, passionate entrepreneurs like you face the same critical questions that can make or break your investment. You know your concept is brilliant—but will the market agree?
"Will my location actually work?"
You've found a space that feels right, but gut feelings don't pay the bills. Is the foot traffic really there? Are you targeting the right demographics? What if the competition is stronger than you think?
"I can't afford to get this wrong."
You're investing your life savings, maybe your family's future. One wrong decision means losing $200K, $500K, or more. The stakes are too high for guesswork.
"What if I'm missing something obvious?"
You see the potential, but what don't you see? Hidden competitors, market saturation, changing consumer preferences, economic shifts that could crush your dreams before you even open.
"How do I price for profit without scaring customers away?"
Price too high and you're empty. Price too low and you're broke. You need the sweet spot that maximizes profit while building a loyal customer base.
"How do I convince investors this will work?"
Your partners, investors, or lenders want proof, not passion. They need numbers, projections, and risk assessments that show this isn't just another restaurant dream.
"I need to move fast, but I can't move blindly."
Great locations don't wait. Lease opportunities disappear. Market conditions change. You need answers quickly, but the wrong quick decision could be catastrophic.
Why Market Validation Isn't Optional—It's Survival
What We Actually Do
We don't just collect data—we transform it into actionable intelligence that directly impacts your bottom line. Our methodologies combine demographic analysis, competitive intelligence, operational modeling, and revenue forecasting using the same tools McKinsey charges $100K+ for.
Every analysis uses PRIZM® lifestyle segmentation, Monte Carlo modeling, and proprietary consumer spending databases that reveal exactly what your customers want, need, and will pay for.
Result: You make decisions based on data, not hope. You enter markets with precision, not prayers.
Why This Matters Now
Markets are shifting faster than ever. Consumer preferences, economic conditions, and competitive landscapes change monthly. What worked for the restaurant that opened 2 years ago might be a death sentence today.
Meanwhile, commercial real estate is more expensive, labor costs are rising, and customers are more selective about where they spend their money. The margin for error has never been smaller.
Reality Check: Your competitors are already using market intelligence. The question isn't whether you need it—it's whether you'll get it before they take your customers.
The Difference Between Guessing and Knowing
❌ Operating on Assumptions
- • "This location gets good traffic"
- • "People will love our concept"
- • "We're different from competitors"
- • "The numbers will work out"
✓ Operating on Intelligence
- • "Our trade area has 79,944 households"
- • "Target demographic spends $1,767 annually"
- • "Market gap represents $2M opportunity"
- • "Break-even projection: 14 months"
Why Choose Brackett Over Big 4 Consulting?
We deliver the same analytical rigor as McKinsey, Deloitte, and BCG—without the corporate overhead, junior analyst teams, or six-figure price tags.
Cost Savings
Get McKinsey-quality analysis at boutique pricing. Same methodologies, same rigor, without corporate overhead.
Faster Delivery
2-8 weeks vs. 12-24 weeks. Get actionable insights while opportunities are still available.
Partner Involvement
Direct access to senior partners, not junior analysts. Your project gets our best thinking.
We Believe in Impact, Not Just Ideas
We Don't Chase Trends
While Big 4 firms follow corporate playbooks, we create data-driven trajectories specific to your market.
Grounded in Data
Our creativity is backed by the same analytical frameworks as McKinsey—applied with boutique precision.
Beyond Consulting
The best strategic intelligence doesn't just inform your decisions—it transforms your business outcomes.
The Brackett Advantage
You get enterprise-grade market intelligence with boutique attention and startup-friendly pricing. It's the best of both worlds: Big 4 quality without Big 4 bureaucracy.
Same methodologies. Same analytical rigor. 85-95% less cost. 70% faster delivery.
The Brutal Reality of Business Failure
30%
of restaurants fail within 5 years
Average loss: $175,000-$750,000
58%
of retail businesses fail within 10 years
Average loss: $50,000-$300,000
85-95%
cost savings vs. Big 4 consulting
Same methodologies, boutique pricing
Primary cause of failure: Market misalignment and poor location selection
The exact problems our market validation prevents
Our Philosophy
We don't chase trends. We set trajectories.
We believe market intelligence is stronger when it's grounded in data.
And that the best consulting doesn't just inform—it transforms.
ROI Protection
2,000%-160,000% ROI on validation investment. Our $4,850 analysis protects investments 20-100x larger.
Revenue Acceleration
6-month faster profitability, 15-32% revenue optimization, and 49% above industry ROI benchmarks.
Strategic Clarity
Transform complexity into clarity with actionable insights that drive confident decision-making.
Choose Your Level of Market Intelligence
Risk-based service structure designed to protect your investment
Essential Market Validation
Perfect for investments under $500K and experienced developers in familiar markets
- ✓ Trade Area & Demographic Analysis
- ✓ Consumer Spending Analysis
- ✓ Competitive Landscape Assessment
- ✓ Market Gap Identification
- ✓ 15-20 page comprehensive report
2-3 weeks delivery • 0.8-1.2% of typical investment
Comprehensive Market Intelligence
Ideal for first-time developers, competitive markets, and investments over $500K
- ✓ Everything in Essential PLUS
- ✓ Advanced Lifestyle Segmentation
- ✓ Traffic & Location Intelligence
- ✓ Competitive Revenue Modeling
- ✓ Financial Projections & Forecasting
- ✓ 90-Day Follow-up Consultation
4-5 weeks delivery • 35-45 page strategic report
Executive Strategic Intelligence
Enterprise-grade intelligence for investments over $1M and multi-location chains
- ✓ Everything in Comprehensive PLUS
- ✓ Monte Carlo Scenario Modeling
- ✓ Executive Presentation Materials
- ✓ Investor-Ready Financial Models
- ✓ 6-Month Strategic Advisory
6-8 weeks delivery • 50-75 page strategic report
Real Results, Real Impact
Premium Restaurant Concept - Southeast Market
Validated $480K-$606K revenue potential with 14-month break-even timeline vs. 18-24 month industry average.
Result: Strategic recommendation to PROCEED with confident investment.
Adult-Exclusive Dining Concept
Comprehensive analysis identified premium dining market with 39.9% of population aged 35-54 supporting concept.
Result: Clear competitive differentiation strategy and validated concept.
Premium Market Concept - Urban Location
Market opportunity score of 87/100 with 66.3% college-educated customer base supporting hybrid market-restaurant concept.
Result: Exceptional opportunity validation for premium positioning.
Industries We Serve
Hospitality & Dining
Restaurants, Bars, Hotels, Event Venues, Catering Operations
Retail & Commerce
Retail Stores, Franchises, Pop-up Concepts, E-commerce + Physical
Service & Experience
Fitness, Entertainment, Professional Services, Co-working Spaces
Ready to Transform Your Business Strategy?
Don't risk your investment on assumptions. Get the market intelligence that turns uncertainty into opportunity.
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Time-Sensitive Opportunity
Markets shift rapidly. The opportunity you see today might not exist in 6 months. The location that's perfect now might be taken by a competitor next quarter.
DANGER: Every month you delay validation is a month your competition gets ahead.
Complimentary 30-minute strategic assessment • Preliminary market opportunity assessment within 48 hours